Buyer Readiness Check
How easy is your business to choose?
Before a buyer contacts you, they’re already deciding what you do, whether you’re relevant, whether they trust you, and what to do next. Search and AI increasingly shape that research.
Enter your website to see what a prospective buyer can quickly understand, and what they may have to work harder to find.
01FindCan buyers connect you to the need?
02UnderstandCan they quickly grasp the offer?
03TrustCan they verify why you are credible?
04ActIs the next step obvious?
Checking
Looking at your website as a buyer would.
This is a quick evidence-led check, not a full audit. It only reports findings the website supports.
- Understanding the businessChecking
- Finding likely buyer entry pointsWaiting
- Checking visible proof and decision informationWaiting
- Looking for meaningful information gapsWaiting
- Preparing your snapshotWaiting
Your first read
Here’s what a buyer can quickly establish.
We foundYour business
Offer signals
Location signals
Buyer language
Buyers might look for a business like yours using searches such as:
3
areas worth a closer look
These could make it harder for a buyer to understand, compare, or shortlist you.
Your snapshot is ready
Where should I send your snapshot?
You’ll receive the snapshot by email, and I’ll receive the same result so we can pick up from the same point if you want to explore it further.
Buyer Readiness Snapshot
What comes through clearly — and where buyers may have to work harder.
No arbitrary score. Just the strongest evidence-backed observations from the site.
Where buyers may work harder
The website is only half the picture
Whether these findings matter depends on what you’re trying to grow.
Add a little commercial context and I can focus on the gaps that are actually worth investigating.
Prefer to explore the thinking first?
Before They Call You — the book behind the framework →
Add the commercial context
Four questions to put the website in context.
The aim is simple: understand whether anything the checker found matters to the customers and growth you actually want.
✓
That’s enough to investigate properly
Take it further in the way that suits you.
If you want me to look at the result in the context of what you’re trying to grow, book a conversation. If you’d rather explore the thinking first, the book goes deeper into the buyer journey behind the check.
?
Not enough reliable evidence
I couldn’t build a useful snapshot from the public website alone.
This can happen when a site blocks automated access, relies heavily on browser-side rendering, or simply doesn’t expose enough information. I’d rather say that than invent a result.