The Hendry Commercial resource shelf
A useful place
to start.
Something for your next conversation, your business or your next move. Practical tools and books I’ve built, brought together in one place.
Jonathan Hendry
Buyer. Seller. Builder.
01 / Commercial tools
Before the conversation.
Prepare for the buyer you’re about to speak to. Or see what a buyer can find out about you.
Cold Call CaseyA relevant opening.
A better question.
A useful conversation. ↗
Free tool · No account
Cold Call Casey
Get a relevant way into a call or sales email, an open question and practical coaching for the response. Preparation, not roleplay.
Prepare a conversation ↗Daily briefing allowance applies. Skill exercises remain available.
Buyer Readiness01 Find02 Understand03 Verify04 Choose
Free check · No account
Buyer Readiness Check
Look at your website through a buyer’s eyes. See where your public information helps someone understand, verify and choose your business.
Check your business ↗Directional observations, not a score or a guarantee of visibility.
02 / Career resources
When the next move is yours.
A different way to look at the job search, and a place to start when redundancy makes it personal.
CVCHAOSTRY AGAIN ↗
Free game & check
CV Chaos
A playable take on the job search, alongside a free check to help you think through your approach. No CV upload or sign-up.
What now?One step.
Then the next.
Free first-step guidance
Facing redundancy?
Start with practical guidance and a free check to help you think about what comes next. The full book is a separate, paid option.
03 / Books
For a deeper read.
Two books by Jonathan Hendry. Paid titles, separate from the free tools above.

Paid book
Before They Call You
How AI is changing the buying journey before you ever speak to the customer.
Explore the book ↗

Paid book
Made Redundant.
Now What?
A practical companion for navigating redundancy and deciding what comes next.
Explore the book ↗
The thinking behind the tools
Both sides of the commercial table.
These are things I’ve made from experience buying, selling and building. If you’d like to understand the work behind them, start here.
Meet Jonathan ↗