The Hendry Commercial resource shelf

A useful place
to start.

Something for your next conversation, your business or your next move. Practical tools and books I’ve built, brought together in one place.

Jonathan Hendry
Buyer. Seller. Builder.

01 / Commercial tools

Before the conversation.

Prepare for the buyer you’re about to speak to. Or see what a buyer can find out about you.

Free tool · No account

Cold Call Casey

Get a relevant way into a call or sales email, an open question and practical coaching for the response. Preparation, not roleplay.

Prepare a conversation Daily briefing allowance applies. Skill exercises remain available.

Free check · No account

Buyer Readiness Check

Look at your website through a buyer’s eyes. See where your public information helps someone understand, verify and choose your business.

Check your business Directional observations, not a score or a guarantee of visibility.

02 / Career resources

When the next move is yours.

A different way to look at the job search, and a place to start when redundancy makes it personal.

Free first-step guidance

Facing redundancy?

Start with practical guidance and a free check to help you think about what comes next. The full book is a separate, paid option.

03 / Books

For a deeper read.

Two books by Jonathan Hendry. Paid titles, separate from the free tools above.

Before They Call You book cover

Before They Call You

How AI is changing the buying journey before you ever speak to the customer.

Explore the book
Made Redundant. Now What? book cover

Made Redundant.
Now What?

A practical companion for navigating redundancy and deciding what comes next.

Explore the book

The thinking behind the tools

Both sides of the commercial table.

These are things I’ve made from experience buying, selling and building. If you’d like to understand the work behind them, start here.

Meet Jonathan